Preppy Pet Charlotte - Color - full banner - PNG.png
 
 

Preppy Pet Charlotte

Director of Marketing

Developed a marketing strategy to grow brand awareness, client base, and revenue.

 

Duties | Accomplishments | Work Samples

Duties

  • Administer all business marketing operations, advertisement campaigns, and event marketing

  • Create short-, mid-, and long-term business and marketing strategy

  • Identify, develop, and consult client on business growth opportunities

  • Audit existing digital assets and create additional ones as needed

  • Create content marketing strategy, calendar, guidelines, and plan

  • Create and manage e-mail marketing campaigns, templates, automation, and list building opportunities

  • Create, curate, and mange marketing campaigns, promotions, events, and hashtags

  • Assist in developing relationships with influencers, organizations, local publications, neighboring business, etc.

  • Build following, engage with community, and provide customer service via digital channels

  • Develop and manage contests to increase brand awareness, increase social media follows and engagement, and increase newsletter subscriptions

  • Set budget, create strategy, and tailor ad messaging for various customer personas on Facebook, Instagram, and Google ad platforms

  • Build following, engage with community, and provide customer service via digital channels

  • Manage feedback and customer reviews on Google, Yelp, and Facebook

  • Design and manage visual assets and content

  • Create and update printed collateral; source printing vendors, negotiate pricing, review and place orders

  • Create strategy for events, manage lead generation programs, and provide on-site support

  • Develop and manage referral program to grow client base and establish loyalty with existing clients

  • Utilize social selling techniques to engage with existing and potential clients to increase revenue

 

Accomplishments

  • Average monthly YOY daycare occupancy growth: 54%

  • Instagram followers: 72% growth

  • Facebook followers: 55% growth

 

Work Samples

Instagram Story Highlights

Promoting online customer reviews, current deals, upcoming events, giveaways/contests, daycare and boarding rates, pet report cards, and customer highlights.

preppy-pet-charlotte-instagram-highlights.jpg

Monthly Unlimited Daycare Campaign

Assets created: e-mail blasts, Instagram and Facebook posts, Instagram and Facebook ads, Instagram Story Highlight, and Google Ads.

You asked and we listened! Introducing ✨UNLIMITED✨ monthly daycare packages! Get unlimited monthly play for one monthly fee. Stop by today to purchase a pass for your pup today! ••• P R I C I N G Small breed: $399.95 Medium breed: $459.95 Large breed

You asked and we listened! Introducing ✨UNLIMITED✨ monthly daycare packages! Get unlimited monthly play for one monthly fee. Stop by today to purchase a pass for your pup today! ••• P R I C I N G Small breed: $399.95 Medium breed: $459.95 Large breed: $495.95 ••• #preppypetcharlotte #clt #charlotte #queencity #704 #charlottenc #charlottedogs #dogsofcharlotte #dogsincharlotte #cltdogs #queencitycanine #70fur #clt5 #dogsofnc #dogs #happydog #wags #doglife #furfriends #southendclt #southend #dilworth #charlotteagenda #weloveclt

Get unlimited snoot boops with the purchase of an unlimited monthly pass. 🐶 ••• #preppypetcharlotte #clt #charlotte #queencity #704 #charlottenc #charlottedogs #dogsofcharlotte #dogsincharlotte #cltdogs #queencitycanine #70fur #clt5 #dogsofnc #instadogs #dogsofinstagram #dogs #happydog #wags #doglife #furfriends #southendclt #southend #dilworth #charlotteagenda #weloveclt

Unlimited ✨JOY✨ for one low monthly fee. Stop in today and ask us about our unlimited monthly daycare packages. ••• #preppypetcharlotte #clt #charlotte #queencity #704 #charlottenc #charlottedogs #dogsofcharlotte #dogsincharlotte #cltdogs #queencitycanine #70fur #clt5 #dogsofnc #dogs #happydog #wags #doglife #furfriends #southendclt #southend #dilworth #charlotteagenda #weloveclt

Unlimited belly rubs are free with the purchase of an unlimited monthly pass. 😉 ••• #preppypetcharlotte #clt #charlotte #queencity #704 #charlottenc #charlottedogs #dogsofcharlotte #dogsincharlotte #cltdogs #queencitycanine #70fur #clt5 #dogsofnc #instadogs #dogsofinstagram #dogs #happydog #wags #doglife #furfriends #southendclt #southend #dilworth #charlotteagenda #weloveclt

One Year Anniversary Campaign

Five week celebration of Preppy Pet Charlotte including multiple giveaways, newsletter sign-up drive, debut of the monthly unlimited package, and 10- and 25-day daycare package discounts.

Sample of Local Media Shout Outs

⭐️ Thanks so much for the shout out on @themrlshow, @KissRoyBoy! We enjoyed having @thedailycali over the weekend and can't wait to see you guys again! ⭐️ ... #preppypetcharlotte #clt #charlotte #queencity #704 #charlottenc #charlottedogs #dogsofcharlotte #dogsincharlotte #cltdogs #queencitycanine #70fur #clt5 #dogsofnc #instadogs #dogsofinstagram #dogs #happydog #wags #doglife #furfriends #southendclt #southend #dilworth #charlotteagenda #weloveclt #kiss951 #themrlshow

 

Charlotte Agenda (now Axios Charlotte) Weekender Report: