American Marketing Association - Charlotte Chapter

Volunteer Board Member 2013-2018 

Duties | Accomplishments | Work Samples

Duties

DIRECTOR OF SOCIAL MEDIA May 2017 – September 2019

• Develop strategy to promote events and member services

• Manage social media assets for the organization

• Create platform specific content, promote events, and increase engagement

• Create and manage Facebook and Instagram ads

• Live tweet and Instagram Story events

VP OF MARKETING COMMUNICATIONS January 2014 – May 2015

• Collaborate cross-functionally with the board to promote membership activities (member news, events, sponsorship, elections, volunteer opportunities, etc.) through traditional and digital channels

• Build and manage a team of volunteers

• Maintain website with relevant information and update events, sponsors, and job board

• Use digital marketing tools for communication with current, past, and prospective members

• Develop content and distribute a bi-weekly member newsletter and event reminders

• Curate and distribute relevant industry focused content

• Manage all social media platforms utilized by the organization

• Live tweet events including the use of custom event hashtags to track engagement
  
  

Work Samples

Website | Facebook | Twitter | LinkedIn | Instagram | Pinterest | YouTube